How to Start Online and Offline Saree Business 2023 Free Guide

How to Start Online and Offline Saree Business

How to Become an Online and offline Saree Seller from Home

It is a fact that there is a rapid development of the saree industry in India right now.

It prompted me to start a saree business as well since I was searching for ways to earn money for my bread and butter.

For this, the first thing that I did was to register my business as a legal entity.

Although it is possible to register as a partnership firm, I registered my business as a sole proprietor.

After completing this formality, I started purchasing sarees at wholesale prices.

I focused on purchasing sarees that were cheaper instead of going for the more expensive ones.

I also performed a market survey to comprehend which particular types of sarees are in demand.

Once my business was established, I informed my known persons regarding this business.

For this, I make use of social networking websites to good effect.

Interestingly, I invested a capital of rupees 5 lakh to start this business.

Different models of online saree business

Among the most lucrative models of online saree business that will allow you to achieve success are as follows:

•          Online saree outlet

•          Social media selling

•          Saree business at home

•          Online wholesale saree business

Among all these, I went for “saree business at home” as I’ve already mentioned earlier in this article.

It has already provided me with good revenues, and I am looking forward to expanding my business in the near future.

Tips to Improve Online Saree Business

Even though I started my online saree business successfully, I came to understand that I needed to improve the business to survive in the competition.

For this, I took the help of the Internet to expand my knowledge on this particular topic.

First, I informed everybody known to me regarding my online saree business.

I told them about the different price ranges as well as my unique selling point to generate more sales.

Moreover, I also came into collaboration with international manufacturers so as to expand my collection of sarees.

I understood that there was no point in restricting myself only to a few manufacturers since I knew that smaller collections of sarees would not be able to attract huge traffic. Therefore, I collaborated with manufacturers across the world to good effect.

Besides this, I also took the help of social media to reach a bigger audience and increase my sales.

I started making creative stories and posts along with interesting visuals and also engaged the customers by means of giveaways, contests, and other activities.

Lastly, I likewise provided discounts and promotions which helped me to get an increasing number of customers to purchase sarees from me.

This has helped me to build customer loyalty so that many of them would come back to me for more in the future.

How to increase home-based saree business?

Even though I started my online saree business on a small scale, I succeeded in increasing it over time.

The first thing I did was to inform my family and friends regarding my online business verbally.

Apart from this, I likewise opened a page on Facebook where I showcased all the sarees that were being sold from my store.

I also interacted with various forums and fashion pages where I depicted my products. Lastly, I also tried different fashion exhibitions and flea markets where I could sell my sarees successfully.

I am certain that in case you are also thinking of starting an online saree business, then you can achieve success by following these tips mentioned above.

How to Promote a Saree Business

There is no doubt that the online saree business that I started provided me with lots of passive income.

Here, I have mentioned how I was able to promote my saree business.

•          I began by establishing a social media profile for my online saree business.

•          I made use of appropriate hashtags so that it was possible for me to get to prospective customers.

•          My subsequent step was to create some interesting visuals.

•          I also provided special deals and discounts for the purpose of encouraging consumers to buy sarees from my online outlet.

•          I used effective marketing techniques to interact with my target audience successfully.

Saree business tips for Online and Offline

In the subsequent paragraphs, I will share some effective business tips for selling sarees online as well as offline.

•          At first, you need to have a comprehensive idea regarding the different types of sarees available on the market. For example, you can consider selling Baluchari Sarees, Banarasi Sarees, Bomkai Sarees, Chiffon Sarees, Georgette Sarees, Muga Silk Sarees, and so forth.

•          Following this, it’ll be imperative for you to select your business model. You may consider starting a brick-and-mortar saree business, an online saree business, as well as a wholesale saree outlet.

•          Next, you need to create your saree business plan. Here, you need to consider your target audience, fixed and recurring expenses, your competitors, inventory management systems, your sales strategy for selling different types of saree items online as well as offline, and so forth.

•          Your subsequent step will be to provide a name to your saree business and register the business as well.

Where can I buy sarees wholesale?

There are many websites where it is possible to purchase sarees wholesale right now.

I came to know that purchasing sarees wholesale will help me to save a considerable amount of time and it is also a cost-effective method.

As a result, I visited several authentic websites on the Internet and purchased sarees of different designs and patterns that have already attracted lots of clients over the years.

It is known to me that India is a location where sarees are in great demand, and I took advantage of the wholesale market to procure some amazing sarees that have already provided me with lots of profits in the long run.

Business plan to start online and offline home-based saree business

Below, I have shared with you the successful business plan that helped me to commence my saree business from my house successfully.

Firstly, I performed comprehensive market research while starting the business.

Although many businessmen tend to ignore this essential step, I comprehended its importance.

Next, I tried to comprehend the tastes and preferences of the customers who visit my site from time to time.

In case they request me to customize the sarees according to their preferences, I also do it without any hesitation at all.

I also emphasized being active socially on the most popular social media platforms such as WhatsApp, and Facebook, as well as other social media.

Apart from this, I also kept a space for storing the sarees safely that was I going to sell online.

Lastly, I fixed the price of these sarees that differed significantly from one product to another.

I make sure to make the price somewhat lower as compared to my competitors out there.

How profitable is the online and offline saree business

Yes, there is no doubt that an online and offline saree business can be quite profitable in the long run; however, it will depend on certain factors such as price strategy, position, target request, etc.

It is likely for a business to be more successful in locations where the demand for sarees is higher.

I came to understand that the women in my locality are fond of wearing sarees during their day-to-day lives as well as while going on special occasions.

I followed all the required steps that helped me to promote my saree business successfully, and therefore, it has become quite lucrative to me over time.

A proper business plan is required to get the job done flawlessly which I have done in my case.

How to find customers for your home-based sari business

I followed some simple guidelines to find customers for my home-based sari business. These are as follows:

•          I conveyed the message that I have started a saree business to all my known persons.

•          I ended up cross-selling more products to the present customers.

•          I also solved my inventory concerns with the help of drop shipping.

•          I collaborated with international manufacturers to expand my assortment of sarees.

•          I emphasized on providing festive discounts to my customers to promote the sale of sarees effectively.

Online platforms for saree-selling business

Before concluding my article, I like to assert that in case you happen to be a vendor selling sarees online and like to expand your business, then you can take the help of online platforms to good effect.

In my case, I have taken the help of some online research portals such as flipkart, snapdeal, meesho, myntra, and several others as well.